The reason for this sudden burst in popularity is due to the latest three short films that Wacoal has created and distributed across Thailand entitled, "My Beautiful Woman". Each film is based on a true story, and follows the lives of several women who have demonstrated courage, strength, and unconditional love. Each video is touching and emotional in a unique way, narrated by someone who was affected by the actions of the featured woman, and describes her as being truly beautiful.
Instead of focusing on outward beauty, the short films emphasize and display Wacoal's mission statement: "Wacoal believes all women were created to be beautiful...Beauty inside". This is a powerful message that counteracts society's depiction of beauty--the aesthetic.
The video featured below is one of the three short films Wacoal recently released. It focuses on Jane, a young and single mother struggling to raise her daughter, June. By all accounts, Jane is a normal teen mom trying to give her child excellent opportunities with her head held high, while attempting to ignore the vicious judgement around her.
Those around Jane look down on her because they believe she became pregnant by her "sugar daddy", and talk about her behind her back. However, we see in the film that there is much more to Jane than what meets the eye.
The twist in the Jane's story is seen when her friend, June's art teacher, asks Jane why she does not tell people the truth about her daughter and clear her name. Jane responds simply, "It is not necessary...I would rather them talk about me than talk about June".
The truth that Jane refuses to tell society around her is that she did not bear a child at all; June is not her baby. A flashback scene shows Jane walking home from school one day, and heard the sound of a baby crying. The cries were coming from a suitcase in the middle of a field, clearly an attempt to abandon a child and let it die in the elements. Jane became overwhelmed with emotion and picked up the baby, then made the life altering decision to keep her and raise her as if she was her own.
The reason why Jane refused to tell others the truth about June's life is simple: she did not want her daughter whom she loved more than anything, to feel set apart for being abandoned as a baby. The fact that June is not truly her biological child is irrelevant according to Jane, for she loves her unconditionally and the bond between them is so powerful.
This is only one short film that Wacoal released, all of them being equally emotional and inspiring. The truth is, women are all created beautiful, just like Wacoal expressed at the end of the film. True beauty does not come from the outside, but it comes from within. Mass media and popular culture have unfortunately redefined beauty, and have overemphasized the physical appearance rather than the virtue and character of an individual. Wacoal, a clothing company, is revolutionizing the retail world by emphasizing the fact that despite what society preaches, what makes a woman truly beautiful is her character, her strength, her compassion, and her virtue. Wacoal is arguing that true beauty cannot be seen on a magazine or on someone walking down the street, it is seen in someone's heart.
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